Optimizing Your LinkedIn Profile for Visibility, Growth, & Leads

3-step guide to optimizing your profile for more visibility, growth & leads. All in your own unique voice.

Discover how to elevate your:

Headline:

The headline shares way more than just a job title. Include who you

help and what you do, all in a short value-driven hook.

Example: “Helping hospitality entrepreneurs attract more business through

storytelling | LinkedIn Ghostwriter”

Profile Photo & Banner:

Use a clear, colorful, approachable headshot. Your

banner will reintroduce readers to your personal brand or give value in a few

short sentences.

About Section: Write in first person, tell a story, and end with a strong

call-to-action (CTA). Use keywords to help with discoverability on the platform.

People should know from the headline and banner what you do but the about

section develops your offers and interests in helping others solve their problems.

Featured Section: Pin your best content — lead magnets, portfolio samples, or

testimonials. Show you’re the best of the best.

& so much more.